Eazy Digital has features such as an automation campaign builder to launch data-driven and personalised campaigns to boost sales efficiency Eazy Digital, a SaaS platform empowering agents and brokers to automate their insurance sales and processes in Thailand, has closed a US$1 million seed round.

M Venture Partners led the round, with participation from returning investors Wavemaker Partners, OneDegree, Ascend Angels, and Orvel Ventures.

The fresh funding will be used to upgrade Eazy Digital’s automated agency management system platform for agents and brokers and fuel expansion to Malaysia and the Philippines.

Eazy Digital was built by serial entrepreneurs and insurance veterans Harprem Doowa (CEO) and Maethavee Sukul (COO). Doowa, previously co-founded Frank (acquired by bolttech in 2020).

Eazy Digital leverages technology to help insurance intermediaries break free from manual and legacy processes. The insurtech platform is built to handle millions of transactions with features such as an automation campaign builder to launch data-driven and personalised campaigns to boost sales efficiency. Agent request management that connects to a workflow system allows agents to request claims, amendments, quotations, and cancellations.

Intelligent dashboarding and reporting of key KPIs and SLAs to help boost visibility for agents. Agency profile pages allow individual agents to have their own profile pages branded under the insurance company. These pages help agents quickly build trust and generate leads.

Other modular add-ons in the works include Application Programming Interface (API) enabled payment, onboarding, workflow management, dashboard, and training management to reduce operational workloads.

Eazy Digital recently partnered with Ergo Insurance and Tokio Marine Safety Insurance, facilitating 100,000 policies, renewals, and claims in Thailand.

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