On July 23, 2024, the Sales & Marketing Acceleration workshop, hosted by the Digital Economy Promotion Agency (depa) of Thailand GrowthLab in collaboration with Amazon Web Services (AWS), brought together driven entrepreneurs to explore essential marketing strategies tailored for SaaS companies. This workshop aimed to share practical knowledge and strategies to enhance marketing campaigns, drive sales, and facilitate fundraising, drawing on the real-life experiences of successful startup founders.

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The event featured Eazy Digital’s CEO, Harprem Doowa, as one of the key speakers. Harprem addressed vital topics such as efficient allocation of marketing resources, leveraging data and analytics for smarter decision-making, and implementing creative, cost-effective marketing tactics. Attendees, mostly passionate entrepreneurs, gained valuable insights through real-world examples of successful, budget-friendly marketing campaigns. These examples provided actionable strategies that participants can apply to their own ventures. For a comprehensive understanding of these strategies, the full presentation is available for further exploration.

In addition to Harprem Doowa, Apichai Sakulsureeyadej, Founder and CEO of Radiant 1, also shared his expertise. Apichai provided valuable guidance on designing sales strategies that extend beyond Thailand, offering insights into expanding market reach and optimizing sales processes.

The workshop aimed to support and empower the Thai startup ecosystem by equipping entrepreneurs with the knowledge and tools needed to drive growth. By offering practical advice and proven strategies, the event sought to foster innovation and success among emerging businesses in Thailand. Check out these presentation slides to learn more.

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